The score I give it: Failure. I don't think this book delivers its promise. Instead of "develop your nlp skills", they should have named it "random psycho-babble". As an NLP trainer myself, I can't believe a major publisher accepted such a manuscript. It's obvious no one there knows anything about the topic. This book is biased and under-developed. It looks like the author was trying to be as clever as Tony Robbins and still convince us that NLP is science. Unfortunately, this is as bad as the For-Dummies book.