Marketing Basics
EN
Business & Economics 4 years ago 1088
Description
A quick introduction to the basics of marketing, aimed at people starting a business for the first time.
Content: Introduction; market research; image; the 4ps of the marketing mix; product; price; place; promotion; advertising; personal selling; public relations; customer service; export; an outline marketing plan; about the author: brian o'kane; oak tree press.
Abstract: A quick introduction to the basics of marketing, aimed at people starting a business for the first time
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