Marketing Plans: How To Prepare Them, How To Use Them
EN
Business & Economics 4 years ago 1746
Description
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning.
Major changes to this edition include new chapters based on the very latest research on:
Planning for integrated marketing communications and digital marketing
Developing multichannel strategy
Developing the CRM plan
Marketing effectiveness and accountability
Open the next page to download PDF.
Note : This digital document is brought to you by Find Popular Books. It is intended for strictly personal use and cannot be sold under any circumstances.
Similar Free eBooks
Ask for books
It's 100% Free, just send us the name of book and we get it for you.
Copyrights
If FindPopularBooks® has shared your copyrighted book or your personal information.Contact us to let us know. You will receive an answer within 3 working days.
A big thank you for your understanding!
ADVERTISMENT